File attached: Includes Product Idea & additional information
1. The research to create the product
2. Was the product an answer to a need, or a new idea?
3. Who do you think is the target market?
4. Did you calculate pricing in terms of what the market will allow?
5. Do you have a retail strategy for product placement?
6. Why do you think this product will be successful?
Additional Info:
– Product is an answer to the needs of babies with Colic.
– Provides comfort for infants & parents as well.
– Target Audience: Parents & Babies with Colic
– Weighted baby swaddles cost around $80-100 and regular baby swaddles & jumpers retail for around $13-30. Would want my product to be of good quality but also affordable (price point around $40-85) you may also add a reasonable price if need be 🙂
Product may be successful due to the fact that it provides comfort for babies and it is versatile. Whether it’s the weighted/manually operated swaddles or jumpers
Side Note: thank you so much for your help. I’ve been extremely overwhelmed with midterms. Your help is greatly appreciated:)
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