FINAL EXAMINATION ESSAY
SCOPE – Write a pitch/letter to a wealth investor. The idea is to convince the reader that your business is great! Provide detailed information regarding the various aspects of your business listed below:
GENESIS OF WHY YOU DECIDED TO CHOOSE THIS BUSINESS
CURRENT TRENDS/HISTORICAL INFORMATION
FORM OF BUSINESS ORGANIZATION (WHY YOU CHOSE THIS FORM OF ORGANIZATION)
– DISCUSS TAXES, LIABILITY, OTHER DISADVANTAGE AND ADVANTAGES
MANAGEMENT EXPERIENCE/REQUIREMENTS/ETC
PRODUCT/SERVICE DETAILS
SALES & MARKETING/CUSTOMER SERVICE (PROVIDE INFORMATION ABOUT MARKETING MIX AND UNIQUE SELLING ADVANTAGE)
OPERATIONAL DETAILS
FINANCIAL GOALS AND REQUIREMENTS
MISCELLANEOUS
GOAL
Your goal is to convince the reader/investor that your business is a great idea and worth investing in. Place yourself in the position of the investor. If you were the investor, what information would you need to make an informed investment decision? What information is really important for you to receive prior to making any investment decision? This is the information most likely the investor wants too!
TIP
Avoid redundancy, small talk, and gap fillers.
Use graphs, charts, quotes, or any other tool that may convince the reader of the information used. Using these tools will improve your grade.
FORMAT
2 Page Minimum
Single or Double Space Ok
Information Found in Final Examination Essay must also be available in essay assignments submitted.
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