Instructions: Read the two papers connected to the links below. Then, go to the American Airlines website http://www.aa.com/homePage.do ) and describe the manner in which American Airlines implements the marketing mix. Be sure to define each “P” (product, place, price, and promotion) and then show how each is implemented by American Airlines.
https://www.marketing91.com/marketing-mix-southwest-airlines/
http://bilaras.hubpages.com/hub/Aviation-Marketing
Mid-term Format:
Write a 2 page paper. Use the APA style format. Use Times New Roman, 12pt. font, and double spaced. Make sure to include an Introduction and Conclusion. You must also use at least one external reference. If you choose to quote someone else, make sure you have cited both in text and on the reference page.
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