4. Competitor Social Media Audit (2 similar websites)
○ Brief study of social media strategy: platforms, content mix, frequency of posts, performance
○ Key learnings that can be applied; opportunities for your social plan to do better
5. Content Strategy
○ Pillars and Topics: by Linkedin
○ Content mix by platform
○ 2 sample content for the platform you plan to activate, must include 1-2 original videos
6. Sample Social Media Performance Report by Platform:
○ KPI’s to be tracked for awareness, engagement, conversions, amplification/ advocacy
○ Identify where the priority will be placed and target KPI scores based on research
7. Content Distribution & Calendar
○ Method to generate followers/ subscribers
○ Other ways to distribute your social content beyond your own accounts
○ Post frequency by platform
○ 1 week of scheduled posts for each platform chosen
Important - Read this before proceeding
These instructions reflect a task our writers previously completed for another student. Should you require assistance with the same assignment, please submit your homework details to our writers’ platform. This will ensure you receive an original paper, you can submit as your own. For further guidance, visit our ‘How It Works’ page.