Answer the following questions. The answer to each question should be in the range of 300 to 400 words. Feel free to include more content if you wish to.
Readings: Study this chapter in order to answer the questions below:
Chapter Three: Branding Strategy
Questions
1. If a brand is using a product differentiation positioning strategy, what will the advertising message focus on? Provide an example of this strategy not mentioned in the chapter.
2. If a brand is using a lifestyle positioning strategy, what will the advertising message focus on? Provide two examples of this strategy not mentioned in the chapter.
3. What essential roles does a package perform in the marketing of a brand? Briefly explain.
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