Competency
Critique corporate responsibility initiatives for an organization’s corporate citizenship.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
After meeting with the CEO, they have given you their complete commitment to implementing your corporate social responsibility initiative across all sites within the United States. As the VP of Communications of your company, you’ve decided to use Disney as a model for your initiative. In preparation for a second meeting with your CEO, you’ve been asked to provide a visual that they can present to leadership.
Instructions
Create an infographic that evaluates Disney’s corporate citizenship. Use the link below from the Business Writing Center for assistance creating an Infographic.
Address the following:
Four Types of Corporate Social Responsibility
Environmental sustainability initiatives which include a minimum of four (4) examples.
Explanation of direct philanthropic giving
Description of ethical business practices, including a minimum of four (4) examples.
Explanation of Economic responsibility.
Provide attribution using credible scholarly sources for each criterion in a professional Infographic, including writing standards such as grammar, spelling, and punctuation.
To meet the rubric requirements while following APA guidelines:
Start this assignment with a Word document, including a title page.
Insert a page break after the title page so your infographic does not bleed into your title page once you copy and paste it into the document.
Create your infographic in a separate document (Use the link below from the Business Writing Center for assistance creating an Infographic), and address all the criteria.
When you have completed the infographic, copy and paste it into the Word document you have started.
Below the infographic you have pasted into the Word document, add a paragraph or two about each criterion, allowing you to address each criterion comprehensively. You can also add citations there.
The last page will be your reference page.
A – 4 – Mastery
Comprehensive exemplary explanation of corporate citizenship and four types of corporate social responsibility.
A – 4 – Mastery
Comprehensive exemplary explanation of environmental sustainability initiatives. Included a minimum of 4 initiative examples.
A – 4 – Mastery
Comprehensive exemplary explanation of direct philanthropic giving.
A – 4 – Mastery
Comprehensive exemplary explanation of ethical business practices. Included a minimum of 4 examples.
A – 4 – Mastery
Comprehensive exemplary explanation of economic responsibility.
A – 4 – Mastery
Demonstrates exemplary attribution attribution using credible scholarly sources for each criterion in a professional Infographic including writing standards such as grammar, spelling, and punctuation.
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