Nike Case Assignment (60 points)
Due 10/6 11:59 PM
Read the following case (included with McGraw-Hill Connect) and respond to the discussion prompts.
Nike, Inc. (MHE-FTR-060)
Discussion Prompts
What are Nike’s vision and mission? (5 pts)
Analyze the industry Nike competes in using Porter’s 5-Forces framework.
Clearly define the industry that Nike operates in. (5 pts)
Identify whether the force is high, moderate, or low for each force. Explain your rationale for each force. (20 pts)
Using the conclusions of each force, suggest whether the industry is attractive (i.e., profitable) or not. Explain your rationale. (10 pts)
Analyze Nike’s internal environment.
What are Nike’s core competencies (identify at least two)? (5 pts)
Do the identified core competencies give Nike a sustainable competitive advantage? (Conduct a VRIO analysis by explaining your rationale for each criterion.) (15 pts)
Instructions
You must only use information from the case. Any external information will result in a penalty.
You have three attempts available. The last submission will be graded.
Submission must be in Microsoft Word format.
Excluding the questions/prompts & references, the write-up should be above 800 words.
Make sure to connect the responses to the learnings.
Cite key evidence from the case for your answer.
Use the numbers to answer the questions, but leave out the questions.
Do not plagiarize. All sentences should be paraphrased. Only use quotes if absolutely necessary. Plagiarism will result in zero points.
SafeAssign scores will be available after submission. If the SafeAssign score is above 25%, the instructor will check the report to see if any plagiarism is detected. There will be penalties depending on the severity.
Grading Rubric
Linkages made between learning and answers
Deductions from assigned points to each question
Use of external info: -20 pts
File format: Microsoft Word
Incorrect file format: -5 pts
Meeting the word limit.
750-799 words: -5 pts
500-749 words: -10 pts
300-499 words: -20 pts
Less than 300 words: -40 pts
Late assignments.
Deductions will be made according to how late the assignment is.
Plagiarism will result in zero points.
Important - Read this before proceeding
These instructions reflect a task our writers previously completed for another student. Should you require assistance with the same assignment, please submit your homework details to our writers’ platform. This will ensure you receive an original paper, you can submit as your own. For further guidance, visit our ‘How It Works’ page.