objective: This assignment will give you the opportunity to explore tth challenges and opportunities facing organizations as they search for strategic methods of marketing their products and services in increasingly competitive global and domestic markets.
Process: Perform your research of various marketing issues via Smiley library databases, newspapers, journals, articles, and/or the Internet. The goal of your research should be to gather information needed to fully address and support your paper’s narrative in response to the following:
How can organizations best exploit the power of social media in their strategic marketing plans? What are the challenges social media presents regarding target market identification, privacy issues, and metrics creation to ensure strategies are effective? How can organizations address the challenges and opportunities of establishing or enhancing a global presence for their products and/or services? How can they target a global audience while preserving a viable domestic market?
Describe how changes in technology present opportunities and challenges to marketers. Provide examples.
What resources are available to marketers to assist them in monitoring and responding to an ever-changing consumer market? Provide examples.
Discuss leadership and ethical issues, challenges and opportunities in the 21st century marketing environment.
Requirements:
You must have a minimum of five sources
At least two sources which are not from the Internet
Your paper should use APA format (running head, abstract, etc.) Purdue Owl: APA Formatting (Links to an external site.)
Package your report with a title page, introductory paragraph, narrative on your research, summary paragraph, works cited page, and Appendix containing charts/graphs and other supporting documentation
Expected length would be three to five double-spaced pages (not including your title page, works cited page and any attachments)
Paper will be submitted via TurnItIn (button below). TurnItIn similarity score should be below 20%.
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